How far back do I have to go to see the genesis of the project that now bears the moniker of ‘Lunchbox’? Bearing in mind that my memory may be a bit obscured, let’s consider it:
I first decided to refer to the project as ‘Lunchbox’ sometime inĀ 2006. Prior to this point it was ‘Operation: Battlefield’. I changed the name mostly because I was tired of differentiating ‘My Battlefield’ from Electronic Arts’ Battlefield-branded series of games when my game came up in conversation. Having made the decision to change the name, I wanted something more like a code-name. I specifically wanted to pick something that didn’t reference the game’s content or genre in any way; something that I was reasonably confident that I would never be tempted to use once the game was ready to be released. I think it took a week or two before ‘Lunchbox’ just… popped in there. It stuck.